Define the job of the space
Write down what visitors should see, understand, and do. Product demonstrations, private conversations, storage, presentations, and hospitality each change the physical plan.
- Primary visitor action
- Products or demonstrations
- Meeting and hospitality needs
- Storage and staff access
Lock the physical constraints
The booth footprint is only the beginning. Height limits, open-side requirements, electrical locations, venue access, and fire rules can all affect the build.
- Exact footprint and orientation
- Height and line-of-sight limits
- Power, data, and lighting needs
- Venue and exhibitor-manual requirements
Coordinate the production inputs
Brand files, copy, graphics, equipment dimensions, finish references, and approval ownership should be clear before fabrication reaches its final stages.
- Current vector logos and brand standards
- Approved graphic copy and dimensions
- Product or equipment measurements
- Named approver and decision dates
Plan the floor work
Freight windows, labor rules, installation sequence, punch-list access, dismantling, storage, and reuse should be discussed as part of the build rather than after it.
- Delivery and move-in window
- Installation and dismantling responsibilities
- On-site contact and punch-list process
- Return freight, storage, and reuse plan