Start with context
Identify the environment, audience, location, and the business purpose of the physical space.
- Trade show, event, retail, showroom, or interior
- Venue or installation address
- Audience and primary use
- What success should feel like on site
Describe what must be built
List the components you know you need and distinguish fixed requirements from open design decisions.
- Walls, counters, displays, shelving, signage, and storage
- Technology or products that must be integrated
- Preferred materials and finishes
- Reusable, rental, or one-time components
Make timing concrete
Separate the event or opening date from the dates needed for artwork, approvals, delivery, and installation.
- Public opening or show date
- Venue access and installation window
- Internal review dates
- Known service or freight deadlines
Clarify ownership
Name who supplies creative direction, final artwork, venue information, products, and approvals. Clear ownership reduces late handoffs.
- Creative and production contacts
- Final decision maker
- Artwork and content owner
- Venue or general-contractor contact